I built the flow around one rule: value before the ask. Users repeat their first real phrase on screen 6, before sign-up and the paywall. Every question had to pay back. Level, context and voice now shape the first practice, and the old gender question became a choice of voice with an audio preview.

Permissions are asked in context, the plan is built after sign-up, the paywall shows an honest trial timeline, and every “no” leads to a softer path instead of a dead end.

Visually, the interface stays quiet: cool, dusty colours and soft type. The voice belongs to my illustrations and a small character that sings, listens and lights up as you practise.

This is a demonstration project for my portfolio, based on a real onboarding project I worked on at a company. Product name, screens and data are reimagined.

Projected result: onboarding completion up from 52% to 67%, trial starts from 9% to 12.5%.