hand-drawn to move you up.

Animation projects.

GenAI: 2D Animated Hand-Drawn Commercial.

Hand-drawn

Cel animation

SaaS

Marketing

TedEd: Pareidolia.

Explainer

Illustration

Education

Cel animation

FairLoc: Creativity Is A Human Ability.

Brand

SaaS

Hand-drawn

Cel animation

Music video for Okean Ezy.

Art direction

Music video

Animation

Character design

StudySmarter

SaaS

Explainer

Motion design

Marketing

Puberty: Instagram Series about Sex Ed.

Social media

Illustration

Cel animation

Education

The Council For Sustainable Healing.

Hand-drawn

Animation

Non-profit

Illustration

Gibkiy Chaplin: ASPEKT.

Cel animation

Art direction

Character design

Music video

TED-Ed: Head Lice

Frame-by-frame

Educational

Explainer

Animation

BAND App Animated Marketing Videos.

Animation direction

Cel animation

Marketing

Commercial

Wrapped and Confused.

Cel animation

Illustration

Self-initiated

Anna Rayner: Darkest Of Blue.

Cel animation

Music video

Art direction

Character design

frame by frame

Services.

kurmaz.

Explainer videos

Complex ideas made simple. Built frame by frame to teach, explain and stick.

Music videos

Visual worlds built for sound. Hand-drawn stories that live with the track.

Perfomance marketing

Animation made to convert. Short, sharp, built for the feed.

Digital animation

Motion for any screen and product. Loops, campaigns, everything in between.

kurmaz.

Explainer videos

Complex ideas made simple. Built frame by frame to teach, explain and stick.

Music videos

Visual worlds built for sound. Hand-drawn stories that live with the track.

Perfomance marketing

Animation made to convert. Short, sharp, built for the feed.

Digital animation

Motion for any screen and product. Loops, campaigns, everything in between.

kurmaz.

Explainer videos

Complex ideas made simple. Built frame by frame to teach, explain and stick.

Music videos

Visual worlds built for sound. Hand-drawn stories that live with the track.

Perfomance marketing

Animation made to convert. Short, sharp, built for the feed.

Digital animation

Motion for any screen and product. Loops, campaigns, everything in between.

Process.

Audience-first craft

Research-informed decisions

Collaborative checkpoints and reviews

Award-recognized work

Emotional storytelling that moves business, sales, and hearts

Every project starts with research and data-driven work. We craft frame by frame, balancing emotion with intent. The result: work that grabs attention, drives sales and picks up awards along the way.

Discovery

Concept
& Style

Animation

Delivery

Stakeholder interviews & briefing

Concept design

User & market research

Creative & strategic exploration

Direction alignment

Storyboard & Animatic

Animation

Compositing & Editing

Sound-design

Discovery

Concept

Execution

Launch

Stakeholder interviews & briefing

Post-launch optimisations

Concept refinement

User & market research

Creative & strategic exploration

Direction alignment

Design systems

Iterative testing & QA

Rollout & support

Testimonials.

Clients share their experience.

People are one of the main reasons we're here. Connection, collaboration, working closely together: that means everything.

Abdallah Ewis.

Producer at TED-Ed.

"Oksana's design treatments are jaw-dropping, her animation very charming, and her visual humor makes her work applicable to wide audiences. Her work ethic is admirable, and certainly dependable. "

Abdallah Ewis.

Producer at TED-Ed.

"Oksana's design treatments are jaw-dropping, her animation very charming, and her visual humor makes her work applicable to wide audiences. Her work ethic is admirable, and certainly dependable. "

Abdallah Ewis.

Producer at TED-Ed.

"Oksana's design treatments are jaw-dropping, her animation very charming, and her visual humor makes her work applicable to wide audiences. Her work ethic is admirable, and certainly dependable. "

Miguel-Angel Soria.

Director of LIfelong Learning.

"Oksana is consistently artistic and professional. She is s great communicator and always brings energy, intelligence, and and great artistic ability to all projects."

Miguel-Angel Soria.

Director of LIfelong Learning.

"Oksana is consistently artistic and professional. She is s great communicator and always brings energy, intelligence, and and great artistic ability to all projects."

Miguel-Angel Soria.

Director of LIfelong Learning.

"Oksana is consistently artistic and professional. She is s great communicator and always brings energy, intelligence, and and great artistic ability to all projects."

Arnaud Campain.

Audiovisual Producer at Michelin.

"Oksana is top notch. Nailed our vision and brought tremendous ideas of her own. Worked quickly too!"

Arnaud Campain.

Audiovisual Producer at Michelin.

"Oksana is top notch. Nailed our vision and brought tremendous ideas of her own. Worked quickly too!"

Arnaud Campain.

Audiovisual Producer at Michelin.

"Oksana is top notch. Nailed our vision and brought tremendous ideas of her own. Worked quickly too!"

Maurice Khudir.

Co-Founder of StudySmarter.

"Oksana is very reliable and is insanely creative!"

Maurice Khudir.

Co-Founder of StudySmarter.

"Oksana is very reliable and is insanely creative!"

Maurice Khudir.

Co-Founder of StudySmarter.

"Oksana is very reliable and is insanely creative!"

the team

About the founder.

Oksana Kúrmaz is a visual artist, animation director, and frame-by-frame enthusiast with 10+ years of expertise across indie projects, in-house teams, studios, and global clients.

Founded in 2019 in New York, moro. is a branding and digital design agency helping ambitious brands look sharp, sound right, and work better — online and off.

Designer by nature.

Visual-storyteller.

Led by gut.

With a background in traditional art and design education, Oksana's path naturally led her to animation — where craft, storytelling, and technical skill meet. Over the years she's directed and animated projects across music videos, educational content, advertising, and performance marketing, leaving a mark on work that earned international recognition.

Clients have included TED-Ed, Michelin, OWSLA and Skrillex, Okean Elzy, StudySmarter, Banda Agency, and ISD Group: teams that care as much about the work as she does.

More about Oksana Kurmaz.